Cheeseburgers: A Take-Out Joint
Cheeseburgers was developed as a from‑scratch restaurant brand, built to feel bold, approachable, and instantly recognizable across in‑store and promotional touchpoints. Bythwood Creative led the brand from the ground up — establishing the identity, visual language, collateral system, and content direction needed to launch and grow a cohesive food brand presence.
The engagement covered brand identity, menus, printed materials, environmental graphics, social strategy, and photography — creating a unified system that worked across storefront, table, print, and digital channels.
The goal was not just to design a logo, but to build a usable brand system that could scale with day‑to‑day operations and marketing needs.
