Custom Sciences
Website Design & Development | Brand Direction | Copywriting
Gabriel Williams has spent over 30 years mastering the art and science of skincare. When he launched Custom Sciences — a bespoke facial services brand offering handcrafted, science-driven treatments out of his Omaha studio — the brand needed a digital presence that could hold its own against the sophistication of the work itself.
Bythwood Creative designed and built the site on Squarespace with custom CSS, selected the color palette and typography, and wrote every word on it. The color and font choices weren't incidental — they were foundational to how the brand communicates. Elevated but approachable. Clinical but warm. Every decision was made in service of Gabriel's story and the clientele he serves.
The copy carried the same challenge: Gabriel's services are genuinely technical — microcurrent therapy, microneedling, transbuccal massage, concentrated oxygen therapy — but the experience he delivers is deeply personal and luxurious. The copy had to carry both without leaning too hard on either. Gabriel provided the photography; Bythwood Creative handled everything else.
