Lighthouse Pizza
Lighthouse Pizza & Fries launched as a bold, fast-casual drive-thru concept built around simple food done right. The creative work focused on getting the brand visible, legible, and appetizing — quickly — across menus, signage, promotions, and launch campaigns.
Everything needed to work at street speed. No subtlety. No over-design. Just clear, craveable, and recognizable.
Launch Graphics & Campaign Rollout
Creative centered on launch and early promotion — building materials that introduced the brand and drove traffic right away. Campaign pieces were built for quick read and strong food focus.
Launch and campaign work included:
Grand opening campaign graphics
Promotional offer visuals
Feature item spotlights
Limited-time promo graphics
Social launch announcements
Each piece focused on food first, message second, decoration last.
Food & Promotional Photography
Photography centered on product — texture, color, melt, crisp — images that made the food the hero across menus and promotions.
Photography included:
Menu item photography
Feature product shots
Promotional campaign images
Social-ready food visuals
Images were created to plug directly into menus, promos, and posts.
Launch Graphics & Campaign Rollout
Creative centered on launch and early promotion — building materials that introduced the brand and drove traffic right away. Campaign pieces were built for quick read and strong food focus.
Launch and campaign work included:
Grand opening campaign graphics
Promotional offer visuals
Feature item spotlights
Limited-time promo graphics
Social launch announcements
Each piece focused on food first, message second, decoration last.
Impact
The launch materials gave Lighthouse immediate visual clarity across menus, promotions, and on-site graphics. Customers could read fast, recognize the brand, and focus on the food — exactly where attention belonged.
The creative system was built to support ongoing promos, rotating features, and everyday visibility.
Scope of Work
Launch Campaign Creative
Promotional Graphics
Menu Board & Menu Design
On-Site Print Materials
Window & Counter Signage
Food Photography
Social Promotion Graphics
Feature Item Campaigns